User Experience Strategy & Design
We are a user experience design firm based in Bangalore, India. We design applications and websites that can make your user happy and your business successful.
Our designs are characterised by extreme usability, arresting aesthetics and powerful functionality. They are not just seductive but addictive too.
Design Creates Desire
Design gives a unique and strong character to everything. Design creates desire and with it the wish to possess. That way design influences the purchase behavior substantially and fosters emotional bond between brands and customers.
We can turn your ideas into profitable businesses using a unique approach to User Experience Design involving thorough user & market research, incisive web strategy, agile design methodologies, and evolutionary improvements.
Desire Creates Business
Today, when we are talking about innovation, we are actually talking about design. The most successful and respected business don't satisfy our needs... but they go after our desires. And they do it with better design.
With over 200 projects (and counting) behind us, we are well poised to wow your users by engineering and designing pleasurable user experience for applications across devices and platforms.
So, "Good design is good business"
Thomas Watson, IBM, 1950s
When your website or your application is your 'business'; design it like one. Great design drives today's business, and we at UXD are in the business of creating your business by design.
|UXD collaborated with Research Square to engineer and design a web-based fund management software to be used by analysts, brokers, agents, and portfolio managers.||We recently delivered an Android tablet based classroom learning application design targeting 10 to 15 year olds for Harness Handitouch - An education technology start-up||Collegify has partnered with UXD to conceive, engineer and design their Application Process Management Portal to be used by students applying for graduate programs in foreign universities.||We work with Advent Global to design interfaces for enterprise applications on Android, IOS, Blackberry, Windows for desktop, tablet and phone based applications|
|The Strides website - stridesarco.com was commissioned to UXD. The challenge was in representing a complex business structure with a multitude of companies and brands spread across over 50 countries||We were recently hired by Fiberlink to enhance the usability of their flagship product. Services offered would be usability re-engineering and design of the visual language for the product interfaces.|
We have delivered around 250 projects over the past 4 years. Do contact us if you would like to see more of our work
- Fiberlink Software Pvt. Ltd.
- Advent Global
- Religare Technologies Ltd.
- Cross Domain
- Mobile One
- Lucid Sense Consulting
- IL & FS Investsmart
- Clover Infotech
- Bengaluru International Airport
- Strides Arcolab Ltd.
- Outsource Partners International
- CLG Collegify Pvt. Ltd.
- Research Square
- Harness Handitouch Pvt. Ltd.
- Mobile Motion Technologies Pvt. Ltd.
- Zunaa Software
- Paladion Online
- Gogia Capital
- Composite Investments Pvt. Ltd.
- iCreate Software
- IQ Software Services
- Tismo Technology Solutions Pvt. Ltd.
- Amagi Media Labs
- Miles 2 Minutes
- Peak Voiz
- Friday Balcony
- Elucido Media Networks
- Bangalore Posts
- Mayden Pharma India Pvt. Ltd.
- Omnesys Technologies
- Paladion Networks
- Impetus Wealth Management Services
- Craft for Sarees
- Equity Intelligence
- Applied Mobile
- Retail Smart
- Ad Astra
- Capital Market
- Emart Solutions
- CLR Services Pvt. Ltd.
- Equity People
- RK Global Shares and Securities Ltd.
- Redclays Capital
- Cartesian Systems
- Navia Markets
- Fund Management Group
- Achieve Global
- TriKonnect Technologies
- Analytics India
- Star Squared
- Swaas Systems Pvt. Ltd.
- Arab Global
Source Seating, USA
I had interacted with few user experience firms in Europe and scouted for a reliable firm in India. And I found UX Design Labs. I was impressed with their website and they seemed to understand the difference between graphics design and user experience design. We signed a contract within a week and marched on.
The UXD team follows a very sensible process for interaction design. They start with wire frames in a simple software like Excel. The first deliverable of the wire frame itself lends a lot of clarity to the app and separates different functions of your app in a logical fashion. Before any draft wire frame, the UXD team does a lot of research on prevailing apps and their knowledge of apps across devices and platforms is impressive.
The team is also open to scope changes which often happens during product design stage. They also have a great graphics team that designs pretty cool visual interfaces (they give you a few basic visual concepts to choose from, all of them are usually of high quality).
Overall, they live by their promise that their team is cross-functional. They are also quite affordable for start-ups. Overall, I would strongly recommend Shim and their team for any novel user interaction design project.
Founder and CEO
Harness Handitouch Private Limited
Founder, Kalaa Artspace
Software Applications across devices
We design applications that can make your user happy and your business successful. We provide usability engineering and interface design services that help organizations ensure that their products and applications work well in the hands of users, customers and clients.
E-commerce Sites &
Online Business portals
Our approach and processes help entrepreneurs bring innovative ideas to the market within a predictable time span and result. We work with you not just to develop the interface and look-and-feel of your product, but also to ensure that your product succeeds in meeting specified business and marketing objectives.
Working with us can significantly reduce the time necessary to get your product right. Instead of developing blind and iterating over and over, our approach helps companies deliver exactly what users actually want, more efficiently.
UXD is a bit different from your standard web design shop or development company. We design user experiences for your online presence which is memorable and has a positive impact on your brand.
We believe that user experience design is not about designing pretty websites. It's about making it work for you. We design websites that creates lasting impressions, improve brand recall, forge an emotional connect, build credibility and trust, generate leads and sell your products.
At UXD, the folks working on your website are from the advertising and communication background, and understand that this is a communication and brand building exercise and not just a website design project.
Process for E-commerce website design
Whether you are moving online, or just leveraging the online channel or hit upon the next big online idea, chances are that you will need professional help. When your website becomes your business... we can help you design it like one.
At UXD, we have been successfully forging memorable relationships between the brand and the individual. Our design approach and processes seek to thrill shoppers with a superior experience, and make it incredibly easy and enjoyable to shop online.
We can help you bring innovative ideas to the market within a predictable time span and result. We work with you not just to develop the interface and look-and-feel of your e-commerce website, but also to ensure that your site succeeds in meeting specified business, marketing and conversion objectives.
Chances are that, you are reading this because you have identified an opportunity in the market and have got that big idea - product/ portal/ mobile app --- whatever. Else you have launched it and felt that you would rather use your competitors product ;) Either way, for an enterprise or an entrepreneur, the fist step is to identify the opportunity and believe in the big idea.
So Step 1 is about you - your idea, your understanding of the need, your hunch that it will work. We can be around in case in case you need someone to validate your assumptions, evaluate the opportunity, do a SWOT or discuss a go-to-market strategy.
There are no defined activities or deliverables in the stage except for a few brainstorming sessions if you pay for the beers.
Identifying the opportunity and coming up with a killer idea are two different things. More often, it is not one big idea but a eclectic mix of many little ideas packaged into a product/ service offering.
If you have identified an opportunity, chances are that 20 others are already working on it. Step 2 is about understanding the need with greater depth through research and thinking up usable ideas which the 20 others have not thought of.
We can help you by wearing our green hat or by playing the devils advocate. This would help you concretize the idea with more clarity and come up with new twists which could offer greater value to your users. The outcome is usually a concept note/ business case doc.
Behind many good ideas that fail is someone who was in a big hurry to take it to market. Someone said - fail fast - and most of them do just that.
There is much to think through and we can chip in. We can help you concretize the idea... envision the product... define value propositions...document the go-to-market strategy... also help you with more serious stuff like segmenting, targeting, positioning and differentiating...
A strategy doc in which you can add anything - product strategy, go-to-market strategy, on-boarding, marketing, branding, communication strategy .. and more.
Our solution is only as good as our understanding. Analysis answers questions pertaining to the business landscape, personas, scenarios, functional & user requirements - But most importantly we try and understand who your users are and what they want... what motivates them and what makes them happy.
We also audit your existing applications for usability and UX deficits or to look for new ideas to enhance the existing user experience.
User Requirement Document / User stories. If you do not have them, then we would need a lot of face time for analysis. If you do not know what your users want, then we would like to start with user research.
The outcome of this stage is a good understanding of your users, their needs, wants, desires, use cases, user stories etc documented in formats we understand for internal consumption.
Once we feel we have understood enough and have internalized what we have understood, we pick up the papers and pencils. We are yet to find a prototyping tool that beats this.
We think, discuss, argue, scribble, sketch, erase, sketch again ... this goes on till we feel that we have a grip on the key interactions and work flows. We then go on to make Lo-FI wireframes and then interactive hi-fidelity prototypes which can help you and the users get involved in the engineering process. This way we add more detail iteratively and ensure that we have the users on our side.
User Requirement document/ use case document
Lo-Fi wire frames and then Hi-Fi interactive Wire frames.
Well of course form follows function. But form MUST follow function else the best engineered interactions can look all too shabby and unusable and the users would be less inclined to use it.
So, once the user interaction has been captured in the wire frames, we begin the visual experience design. This phase brings together communication design, visualization, messaging, instruction, graphic design, typography, iconography and other graphic components to build a visual language that would enhance the experience engineered during the previous phase.
Hi-Fidelity Wire frames with documentation
The outcome in this stage fully finished visual/ GUI designs and the relevant style sheets
This has two parts - the front end and the back end integration. With increasing complexity of platforms, devices and interoperability, we found the need for specialists for quality deliverables. So while we can deliver a good front end code, we outsource the back end development. But we take the monkey off your back by managing the project and hand holding the development team to ensure that the deliverables match everyones expectations
Hi-Fi wire frames with documentation along with visual designs in photoshop files
The source code
Layer 1- Understand
Building a profitable business application requires clear vision and a user experience which is clearly in sync with its vision. Our solution is only as good as our understanding of this vision. In this phase we get the birds eye view of the overall context and get answers to questions pertaining to the business, product, users, objectives, technology etc. We spend some time to...
- Understand your business
- Understand your objectives
- Understand the application/ product/ idea
- Understand the opportunity
- How are we unique? What value do we offer?
- Analyze the business landscape
- Study competition, competitors products
- Personas, scenarios, activities
- Features, functionalities, workflows
- Existing user feedback
- Understand use cases, Create user stories
- USPs, Differentiations
- Technology platform, possibilities, limitations
- How much time do we have?
Layer 2- Analysis
Once we understand, we know what to analyze. The previous phase also helps us with the estimations, approach and proposal. Once that is out of the way we get down to more serious business. Analysis is a more formal phase and a business analyst/ consultant is assigned to the project whose main task is to: -
- Analyze the existing application and functional requirements based on client inputs. If required, conduct a detailed Heuristic Evaluation/ Usability Audit
- Brain storm and validate the baseline application functionalities on a granular level which is necessary for the application to compete in the market.
- Define new features and functionalities that differentiate the application from competitors. Understand new features and functionalities being added.
- Get answers to questions using deep analysis. Is there a big idea or are there many smaller ones? Can we innovate? How can we make the interaction easier? Do we need all these screens? What innovative methods can be used? What unique features can we add that's not out there? How can we exploit technology?
Layer 3- User Research
As the users increasingly demand more sophisticated features with extreme ease of use, putting them at center stage is what will make applications succeed. We try and understand who your users are and what they want...what motivates them and what makes them happy.
We conduct User Research on target user sets to understand the user personas, scenarios & contexts, analyze and gather the user needs and requirements, document what content and functionality is required to meet diverse user objectives, define user goals and user stories.
Research Methodologies (Formal Research is Outsourced)
Quantitative, qualitative & experimental ethnography Observations, questionnaires One to One interviews, Focus Groups Iterative usability evaluations A/B Testing, Cognitive Walk through, Heuristic Evaluations, Eye Tracking
Layer 4- Information Architecture
They say information that's hard to find will remain information that's hardly found. Information architecture is done with emphasis on easily finding or accessing data, information or any other kind of content, feature or functionality and thereby enhancing users ability to easily search, browse, discover,navigate through and find what he/ she wants to to complete tasks. The process helps in architecting the information in such a way that it is findable, user consumable and usable to work on. The effort is also to structure the application modules on a global level to conceive a usable navigation using modern navigational paradigms.
In this phase, the bulk of our efforts are spend on architecting the interfaces with emphasis on layout, structuring, zoning, navigation, page hierarchy, taxonomy and labelling.
Layer 5- Interaction Design
Here we deal with the 'action' that a user wants to take. While we structure content and access to functions in such a way as to facilitate swift accomplishment of goals and tasks in the previous phase, here we focus on the interaction with the data/ information/ functionality/ content using patterns, idioms to make the interaction as simple and usable as possible. It focuses on defining the workflow of the application based on user's mental model of the system.
Tasks include mapping of use cases to work flows, exploring usable patterns made possible by the latest in technology, functional architecture, controls, dynamic content etc. Interaction design calls for exercises like workflow analysis, usage scenarios, wireframed walkthroughs, iterative prototyping and so on
Layer 6- Visual Design
Bringing in a WOW factor through powerful arresting aesthetics, stunning visual appeal, high levels of finishing and detailing.
This phase brings together communication design, visualization, messaging, instruction, graphic design, typography, iconography and other graphic components to build a powerful visual GUI that would enhance the visual experience engineered during the previous phase while enhancing usability to the next level.
The deliverables in this phase include Photoshop files, vector icons for all devices and resolutions and style guides to help you extend the design to other screens
Layer 7- Development
This has two parts - the front end and the back end integration.
With increasing complexity of platforms, devices and interoperability, we found the need for specialists for quality deliverables. So while we can deliver a good front end code, we outsource the back end development. But we take the monkey off your back by managing the project and hand holding the development team to ensure that the deliverables match expectations
Application Design Process
Designing simple applications is not that simple. It takes twice the effort and time and the steps it requires are as twice as hard. We think it takes a lot to design a good experience. Our structured process brings together the effort of diverse skill sets into a collaborative environment which also includes you so that you stay closely involved
Our dynamic team based in Bangalore, India, includes experts in strategy, design, usability, communications, ethnographic and user research, information architecture, interaction design and information visualization, prototyping and programming. Our process not just converges our skills but it also helps us to innovate at different stages of the product life cycle so that the resultant product is one which your users fall in love with.
Click on the layers on the left for more.
We are a boutique user experience design firm based in Bangalore, India. We are in the business of designing desirable applications and websites
Over the last 3 years we have designed a variety of applications and websites that are easy and delightful to use. And in doing so we have learnt that the key to making world class visual or functional user experiences is not just about random expertise but in the subtle art of integrating them. Syncing the left with the right, the analytical with the creative, the form with the function.
By combining our design skills with our ability to innovate, we help convert opportunities into real solutions with our proven process of research, innovation, planning and execution.
Our process is systematic to deliver the intentional, yet flexible to deliver innovative experiences
While we understand the need for rigid linear processes, we also tend to juggle the elements to encourage new ideas and out of the box thinking.
Our process is at the heart of what we do. It has been fine tuned over time to allow iterative design based on user feedbacks, our interpretation of them (sometimes what they say is not what they mean) and the creative sparks that fly around here.
It is an outcome of the understanding of the thinking and the tasks involved in creating simple, usable applications and websites. Our method has been adopted from what we have learned over the years in the realms of user experience. This method keeps evolving by tracking and factoring in new research findings and the new realities that we exist in today.
We think Simple
Simple interfaces are easy on the eye, easy to understand and easy to use. It makes life easier and hence happier for the user. They will love you for it! But while all that is true, most 'simple' interfaces are too plain and lack luster. We make sure that our interfaces are as aesthetic as their functionalities. We believe that we need to balance form and function to create a unique user experience.
We understand... the Whole
A successful product or application is the result of detailed and thorough understanding of the fundamental business processes behind it - the organizational objectives, competition, marketing fundamentals, go to market strategy, entry barriers, USP, core value etc. We listen, analyze and understand the facts in their totality and the insights we gain is factored into our designs
We believe...in the User
The user is at the core of all that we do at UX Design Labs. We identify ourselves most with our ability to 'think user' and look at our work from an 'outside in' perspective. Our user research process is tuned to hear what they say and 'pick up' what they don't. We use these findings to drive our work and help us design products and websites which really matter to them.
Track RecordWe have and always will deliver above expectations and our clients keep coming back for more. Our combination of quality, commitment and value has resulted in over 120 happy customers, 250 projects and much learning.
Process DrivenConceiving and creating a business critical product requires a process driven approach to design. We define specific and transparent goals and deliverables, to keep our clients updated through the cycle. Our system is a well oiled machine, and the process the cog
Quality and perfectionOf our many things that makes us unique, one that stands out is our quality. Be it in ensuring pixel- perfection in our designs or aesthetics through usability and design, we outclass most design and UX firms.
Best practicesRest assured, our designs derive from sound aesthetic background and deep understanding of the web world. Our strategy too (while quite avant garde) is built over a layer of practiced perfection. While we do follow established pipelines, we tend to branch out harmoniously as well.
Right balanceOur uniqueness stems from a magically blended and water-tight team. A perfect blend of creative vigor, strategic acumen, and technology savyness, topped with high levels of dedication and hard work. We are not just about design, but about 'Strategic Creative Solutions'
KnowledgeOur strength in design is backed by a thorough understanding of what we do. We have burnt the midnight oil over the years to truly understand how the web can benefit your organization. Be it psychology, heuristics, interaction, or usability we have been reading up.
Land Phone: +91 80 225 80035
HR / Admin: +91 95912 53053
Enquiries: Thammaiah: +91 95386 28744
#482, 3rd Floor, 27th Main, 17th Cross,
Above SBI, Opp NIFT, Sector 2,
HSR Layout, Bengaluru, 560102, Karnataka
James: + 647 772 3274
5400 Glen Erin Drive,
Mississauga ,Ontario L5M 5C7