Typical User Story
Ramesh is a member of the security team at a large factory and is required to use a smartphone for the company’s attendance and reporting mobile app. He is expected to occasionally send photos and videos from various locations within the factory or of any incidents. Despite his lack of experience with smartphones and his dislike for them, he is required to use one for his job.
The Task
Although the team was eager and enthusiastic to commence the project, this was the first time the UXD team was taking on a project of such magnitude. Careful planning was necessary. The project entailed comprehending and reevaluating a first-time user’s interaction with the phone, including its dialer, contacts, email client, camera, radio, media player, power management, file management, and other stock applications that would be included with the phone.

The Process
The project required a substantial team. The process was determined based on several factors, including deadlines, the sprint calendar, the delivery roadmap, the client team structure, the strengths of the client team’s skills, the product ownership pattern at the client end, and our own resource availability.
There was a considerable amount of work to be done in a limited time frame. The manufacturer’s R&D team, who had been preparing for this task for a long time, had not taken into consideration the presence of an outsourced UX team in the process.
To best address the unique demands of this project, we organized ourselves into four specialized teams, each aligned with specific functional areas.
Thinking & Innovation
User research, design thinking workshops, discovery workshops, white boarding, team alignment


Function & Interaction
New functional and UX paradigm called Uniform X. Interaction Design, Information Architecture
UI & Design System
UI Design, UI Standards, UX Writing, Iconography, Typography, Brand and Colors


Development Support
Design assets, Sync with Design Sprints, UI Specification, UI Documentation
The Work
What initially began as a well-planned project soon transformed into a fast-paced, round-the-clock effort to conceive, engineer, design, and produce high-quality assets for the phone’s operating layer and approximately 20 accompanying stock apps. Our team generated numerous sketches, wireframes, and prototypes, and devoted countless hours to user testing. After numerous iterations, we delivered meticulous designs and collaborated with a 40-member development team to align with their development sprints.