/ Website Projects

We build websites that can build your business

We believe that user experience design is not about designing pretty websites. It’s about making it work for you. We design websites that create lasting impressions, improve brand recall, forge an emotional connect, build credibility and trust, generate leads and most importantly – convert.

Below are a few project mentions. Case studies to be added soon

Usha Martin

Website redesign for a leading manufacturer of wire ropes

Website redesign for a leading manufacturer of wire ropes

Usha Martin is the biggest manufacturer of Wire Ropes. The Lion’s Gate Bridge hangs on their ropes. They sought a corporate website to showcase their status as a global player and a trustworthy partner in the wire rope industry

Services rendered:

Website Research & Strategy | Content Design | Information Architecture | Interaction Design | Visual Communication Design | Content Editing | Website Development

Strides Arcolabs

Global pharmaceutical firm Strides gets a brand makeover with redesigned website

Global Pharmaceutical Firm Strides Gets a Brand Makeover with Redesigned Website

The Strides website, strides.com, was tasked with a significant challenge when it was entrusted to UXD. At that crucial moment in their journey, they needed to create a single corporate website that could effectively communicate their complex business structure and various entities and brands spread across 39 countries. The challenge was to effectively convey the breadth and depth of the company on one platform.

Services rendered:

Website Research & Strategy | Content Design | Information Architecture | Interaction Design | Visual Communication Design | Content Editing | Website Development

AskSid.ai

Website design for a conversational AI platform - asksid.ai (Now acquired by Gupshup)

Website design for a Conversational AI Platform - asksid.ai (Now acquired by Gupshup)

Asksid is a cutting-edge digital shopping assistant that fuses retail and AI expertise to assist retail brands in reaching their objectives of heightened revenue and operational efficiency. The purpose of the website overhaul was to showcase this technology, and its capabilities, making it easier for e-commerce retail companies to understand how they can enhance their sales and support with the implementation of this technology.

Services rendered:

Website Research & Strategy | Content Design | Information Architecture | Interaction Design | Visual Communication Design | Content Editing | Website Development

GPS Renewables

Website redesign for a clean energy company

Website redesign for a clean energy company

GPS offers businesses and governments the most advanced biogas solutions available, utilizing cutting-edge technology. The aim of the website design is to effectively communicate GPS’s specialized offerings and patented technologies to institutional investors and financiers who support these environmentally conscious initiatives. The website will serve as a platform to educate and inform these key decision makers about GPS’s unique approach and its commitment to delivering innovative and sustainable biogas solutions.

Services rendered:

Website Research & Strategy | Content Design | Information Architecture | Interaction Design | Visual Communication Design | Content Editing | Website Development

BIAL

Website design for an International Airport

Website design for an International Airport

UXD designed the initial version of the Bangalore International Airport website, which marked a major milestone for the airport. The website introduced a range of user-friendly features for travelers, including real-time flight information, ticket booking, parking assistance, lost and found services, and more. This was the first time that these types of functionalities were available to travelers in a single, easily accessible platform, making it an important milestone in the airport’s service design.

Services rendered:

Website Research & Strategy | Content Design | Use Case Analysis | User Journey Mapping | Service Design | Information Architecture | Interaction Design | Visual Communication Design | Content Editing | Website Development

Scrmblr

Website design for a social network based on activities and challenges

Website design for a social network based on activities and challenges

Website design for Scrmblr – A social network for creating, sharing, and earning achievements. On the website, one could discover and take up challenges others have created, or one could challenge others by creating one of your own. UXD helped Scrmblr think through, conceive, model, brand, engineer and design an engaging website

Services rendered:

Information Architecture | Interaction Design | Visual Communication Design

Jockey

Website redesign for Jockey India

Website redesign for Jockey India

Total revamp of Jockey India brand website which also had to sync with their just released ad campaign – ‘Just Jockeying’. The biggest consideration here was the Jockey brand itself.. to create a brand website that would match and enhance the offline and BTL brand communication.

Services rendered:

Information Architecture | Interaction Design | Visual Communication Design | Content Editing | Website Development

e-Mudra

Website design for a new citizen services firm

Website design for a new citizen services firm

eMudhra, the leading Certifying Authority in India with a 37.9% market share, turned to us for their online needs when they ventured into the insurance industry. India faces a significant insurance deficit due to the lack of clear and accurate information available to consumers. eMudhra aimed to tackle this issue by providing transparent and reliable insurance information to the public. The website design was created to support this mission, providing a platform for eMudhra to educate and inform potential consumers about insurance options, helping to make insurance accessible and understandable. 

Services rendered:

Information Architecture | Interaction Design | Visual Communication Design | Content Editing | Website Development​

EDRoads

Website for an educational test-prep startup

Website for an educational test-prep startup

EdRoads offered Study abroad test (GRE, GMAT & SAT) preparation and application assistance. UXD created a website for EdRoads which could position themselves as a premium player in their area of expertise.

Services rendered:

Information Architecture | Interaction Design | Visual Communication Design | Content Editing | Website Development

Love Vivah

Finding a life partner with confidence

LOVEVIVAH
Indian Matrimonial Site

Love Vivah is a matrimonial website that offers a structured and efficient way for Indians to find their life partner through arranged marriages, which are the preferred choice for 93% of Indian couples. The website was designed to cater to its target audience, providing a platform for users to find compatible partners based on their criteria, beliefs, and values. The goal of Love Vivah was to simplify the process of finding a life partner, helping users save time and effort in their search for love. The website offered features such as personalized matchmaking services, detailed profiles, and secure communication tools, making it an ideal resource for anyone seeking an arranged marriage.

Services rendered:

Information Architecture | Interaction Design | Visual Communication Design | Content Editing | Website Development

Arjuna Natural

India's leading manufacturer, exporter of standardized botanical extracts for pharmaceutical & nutraceuticals

India's leading manufacturer, exporter of standardized botanical extracts for pharmaceutical & nutraceuticals

UXD designed a corporate website for Arjuna Naturals as well as their retail ecommerce website – curegarden.in. Arjuna had to reach a global audience and simultaneously establish credibility and also generate leads using their website as the frontline marketing tool.

Services rendered:

Information Architecture | Interaction Design | Visual Communication Design | Content Editing | Website Development

Expify

EXPIFY
An experiences platform

EXPIFY
An Experiences Platform

We all want to experience a better life but most of us do not. We miss out for want of timely proactive information. Expify was created to solve this problem, by providing a community-driven platform for users to share their experiences and find new ones. This was a platform where users could share and find great experiences. UXD helped design a responsive website and design of Android and iOS apps for them.

Services rendered:

User Research (Explorative) | Product Conception | PMF Research | UX Documentation | Journey Mapping | Interaction Design | Wire-framing & Prototyping | Visual Communication Design | UI Design | Android, iOS and Web Development

Giftloop

Simplifying gifting: No more confusion in deciding and purchasing the perfect present

Simplifying Gifting: No More Confusion in Deciding and Purchasing the Perfect Present

Giftloop.it is a crowdsourced and curated collection of exquisite gift ideas. We worked with the Giftloop team to help them think through online gifting, tighten up the overall concept/ approach and re-design the user experience of their eCommerce start-up.

Services rendered:

User Research (Explorative) | Product Conception | PMF Research | UX Documentation | Journey Mapping | Interaction Design | Wire framing & Prototyping | Visual Communication Design | UI Design | Web Development

Myntra

Best Online shopping website for fashion

Best online shopping site in India for fashion

Usability audit, re-engineering and design of critical screens of myntra.com – one of India’s largest online fashion and lifestyle stores for men, women, and kids. The project was undertaken during the early days when Myntra was still selling printed T-shirts.

Services rendered:

UX Documentation | Journey Mapping | Usability AUdit & Re-engineering | Interaction Design | Wireframing & Prototyping | Visual Communication Design | UI Design

Collegify

COLLEGIFY
College admissions & test prep

COLLEGIFY
College Admissions & Test Prep

Collegify was entering the highly competitive business of US college admissions assistance. They had an awesome team, lots of experience, and a commendable track record. All they needed was a website that delivered on their promises.

Services rendered:

Website Research & Strategy | Content Design | Information Architecture | Interaction Design | Visual Communication Design | Content Editing | Website Development

Pennyful

An eCommerce portal for deal/ offers/ coupons

PENNYFUL
an ecommerce portal for Deal/ Offers/ Coupons

Design of pennyful.com – an ecommerce portal for Deal/ Offers/ Coupons aggregation. UXD was engaged in the Usability Audit, Usability Re-engineering, Visual Experience Design and Front-end Development of the portal with emphasis on overall restructuring, navigation design and visual experience.

Services rendered:

Website Research & Strategy | Content Design | Information Architecture | Interaction Design | Visual Communication Design | Content Editing | Website Development

Equity Intelligence

Leading portfolio management firm

Leading Portfolio Management Firm

Equity Intelligence engaged us to redesign their website with an objective of giving them an image make-over and also give them a ‘Top-of-the-mind’ awareness among the PMS consumers in India. The objective was to differentiate using communication and design in an otherwise undifferentiated space.

Services rendered:

User Research (Explorative) | Product Conception | PMF Research | UX Documentation | Journey Mapping | Interaction Design | Wire-framing & Prototyping | Visual Communication Design | UI Design | Hybrid Development in Flutter

Geojit

Financial services & retail trading

Financial Services & Retail Trading

Geojit.com is a content-rich site with dynamic content. Most of which was real-time data streamed from the stock markets or the analysts. The site was to be re-engineered, re-designed, and up and running in less than 30 days. It was launched along with a slew of promotional campaigns and road shows promoting their online services to increase the registrations to their online trading facility.

The objective and brief were to design a portal that would help a first-time (online) retail trader make the right investment decision by helping them as they move through the decision cycle, from information to analysis to online trading. 

Services rendered:

Website Research & Strategy | Content Design | Information Architecture | Interaction Design | Visual Communication Design | Content Editing | Website Development