The Websites We Build Can Build Your Business

We believe that user experience design is not about designing pretty websites. It’s about making it work for you. We design websites that create lasting impressions, improve brand recall, forge an emotional connect, build credibility and trust, generate leads and most importantly – convert.

Usha Martin

Usha Martin is the biggest manufacturer of Wire Ropes. The Lion’s Gate Bridge hangs on their ropes. They needed a corporate website that positioned them as a global player and a trusted partner in this industry.

Usha Martin Ltd

Manufacturer of wire ropes

Corporate website design for Usha Martin Limited - ushamartin.com

Usha Martin is the biggest manufacturer of wire ropes in the World. The Lion’s Gate bridge is one of the structures that hangs on these very ropes. We were approached with the task of creating a corporate website that positioned them as a global player and a trusted partner in the industry. For a company with a complex global operation like Usha Martin, it came with its own set of challenges.

The primary focus from the start of the project was structure – how do we showcase all their products, SBUs, global partnerships to accurately position Usha Martin. The years of existence, their ability to service globally and the positioning of the company as an industry leader had to be the focal point of the website

Together with the client, we agreed on a very simple, design and a monochromatic color palette. We kept the color palette simple and classy with tones of their brand colors – orange, red, and grey, to make the site instantly recognizable.

Every content element used and the layout of each screen was done by a professional information architect, with a keen eye on the content & communication strategy. Creating a website for a company like Usha Martin required us to pay attention to every small aspect of the company, from inception, and then carefully piece it back together to fit into a modern narrative. It needed a modern feel, but also reminiscence of their very proud legacy. The final website was a strategically articulated narrative of every aspect of Usha Martin as a company.

Tasks Involved

Strides Arco

The Strides website – strides.com was commissioned to UXD at a very crucial time in their journey. The challenge was in representing a complex business with various, entities and brands spread across over 39 countries on one corporate website.

Strides

A Pharmaceutical Company

Corporate website redesign of strides.com for a total brand and image makeover

Headquartered in India, Strides Pharma Science Limited is a pharmaceutical company with a major focus on development and manufacture of IP-led niche finished dosage formulations. It is also among the world’s largest manufacturers of soft gelatin capsules.

Strides’ operations span 5 continents with various companies, services, products, divisions, and brands. With expanding business, Strides found it difficult to manage multiple assets and brands across geographical regions with different strategies, positioning and target audiences. A strategy was needed to consolidate the message at Strides and bring it under an umbrella brand.

The main challenge was that while the overall objective was to consolidate the STRIDES brand presence online, the content and communication strategy had to take into account diverse geography specific business objectives and strategies to achieve them.

Thus, most of the engagement was spent in structuring the website so as to reflect their global business structures in order to meet the above primary objectives. In the end, UXD could structure, design and deliver a website that catered to the needs of STRIDES businesses, partners, SBUs and other stakeholders across the world.

Tasks Involved

Asksid.ai

Asksid is a digital shopping assistant helping retail brands sell faster by bringing retail and AI domain expertise together for increased revenue and business efficiency.

Project Type: Website redesign of asksid.ai

Ask Sid

A Conversational AI Platform

Asksid is a digital shopping assistant helping retail brands sell faster by bringing retail and AI domain expertise together for increased revenue and business efficiency.

Asksid is Retail AI at its best. They have successfully revolutionized consumer retail experiences with the help of an AI assisted digital shopping assistant that answers complex consumer questions in a jiffy.

We were approached by Asksid to create a website for them which could position then company accurately and also differentiate them from similar AI offerings.

In addition the website had to portray a strong brand image and impress upon potential investors, business partners, and use it as the front line tool to generate leads and business.

With these set of clear objectives in front of us, we set out to take on the task of making their website communicate the progress ASKSID has made in a hazy world of Chat Bot AI technology and the life of consumer retail.

Profiling the user personas was the first task as there were many diverse roles with varying objectives, and creating content to keep them all engaged and finally clicking on the call-to-action button was important.

So questions like “what would the user see first”,” what is the message that would appeal to this user group” and “how can we convert a visitor to a lead” were a few of the many asked in the design thinking process

Answering each question provided that much more clarity. Slowly but surely the website came together with the help of some good WordPress + Elementor development. Content design and information architecture took a huge front seat through the designing because of all the success stories and the numerous bundles of data that had to be fit into each screen.

To be a part of designing for companies that are taking leaps and bounds in technological advances is always a pleasure, as was this project for us

Tasks Involved

BIAL

The early version of the Bangalore International Airport website design was done at UXD.

Services Rendered: Information Architecture, Interaction Design, Communication and Visual design

Scrmblr

Website design for Scrmblr – A social network for creating, sharing, and earning achievements. On the website, one could discover and take up challenges others have created, or one could challenge others by creating one of your own. UXD helped Scrmblr think through, conceive, model, brand, engineer and design an engaging website

Jockey

Total revamp of Jockey India brand website which also had to sync with their just released ad campaign – ‘Just Jockeying’

Services Rendered: Website design and development – Information Architecture, Visual Design and Front-end Development

GPS

GPS provides businesses and governments with the most technologically advanced biogas solutions. We are designing a website which can communicate GPS’s unique offerings and patented technologies to institutional audiences who fund and finance these environmental projects.

GPS (Green Power Systems)

Website for a clean energy company

We are designing a website which can communicate GPS's unique offerings and patented technologies to institutional audiences who fund and finance these environmental projects

GPS is a waste management company which provides businesses and governments with the most technologically advanced biogas solutions. Additionally, they also have organic manure as a by product which can be consumed by farmers collectives and households. GPS required a website that would communicate its uniqueness, portray its standing as an technology leader, build trust among its potential clients.

They required the website to clearly distinguish their high-end solutions, services, and products from the rest and provide all the necessary information to anyone that visits in a glance. With user personas so diverse, ranging from farmers to institutional finance houses, we had to structure the content appropriately. Then came the part of creating content and adding in keyword-specific pages for search engine optimization. That required a whole new set of content writing expertise.

There are numerous communication approaches to take when we create a website, but for us, we had some main focal points which we decided to highlight on the website. One was to use their track record as the lead messaging. To create their strong brand image and credibility at a glance, we spoke about their performance and track record, which they have in aplenty. For SEO, we created a separate section to add blogs, white papers and articles that provide generic information and which in turn would also position them as a though leader.

Developing a website from scratch is an exciting process, and what makes it all the better is when the client is focused on creating positive change in the world. This was the case with GPS (Green Power System) and the result we had for them was truly top-notch!

Tasks Involved

eMudra

India is world’s second-most under insured country in the world!! Emudhra thinks that we can insure India if only people could be educated about it and if they can understand ‘insurance’. Most of the existing firms and their websites fell woefully short of providing information to a lay person in a way she or he would actually understand.

Edroads

Client Activity: Study abroad test (GRE, GMAT & SAT) preparation and application assistance

Project Type: Corporate website design and development

Services rendered: Communication Strategy, Website Structure, Design & Development

EdRoads

Website for educational startup

Corporate website design and development

Edroads promises their users a destination called success. With such high expectations already, one can only imagine the thought and dedication of a firm like this. They offer prep courses for those wanting to pursue a degree from well-reputed institutions abroad.

What makes the EdRoads website special is its numerous features that can be personalized based on each prospective student’s requirements and its modern technology. This includes the tests that need to be taken before and the work that needs to be put in to reach a particular goal.

How could we design the website so that each user would be able to get the personalized experience that they require? That is the question we led with. The website had to be dynamic, fresh, modern, and approachable. An assortment of thousands of colleges and courses had to be segregated, and classified. Add to this the information architecture of all the data at hand with multiple rounds of user testing and after a long and exciting journey, we can proudly say that the results were quite pleasing, to say the least.

Tasks Involved

Lovevivah

Did you know that 93% of Indians choose to get into arranged marriages. And Love Vivah is a matrimonial website which helped their target audiences the most structured way to get into one.

Services rendered: Communication Strategy, Website Structure, Design & Development

Love Vivah

Indian Matrimonial Site

Website design of lovevivah.com

The internet is a dangerous place, especially to find a life partner. With all the frauds and fakes on the web, it is hard to form a genuine connection with someone, leave alone a marriage partnership.

LoveVivah tried to address this problem head-on and is now a leading Indian matrimonial matchmaking service provider. LoveVivah consists of a committed and dedicated team offering a varied spectrum related to finding and arranging a meeting with a potential bride or groom and which caters to various other needs of any prospective bride or groom including marriage management!

We at UXD were tasked with creating their website to enable them to reach out to a larger audience internationally. Their rigorous verification process ensures that each person on the site is genuine and honest. They serve all Indian communities, both in India and abroad with a focus on areas like the US, UK, Singapore, and Australia. It’s the perfect way to meet your match for a lifetime.

This meant that on our end, we had to make sure that no one could fool the system and no one could bypass it. Several verification processes like the Aadhaar card, PAN card, Facebook profile, and LinkedIn profile were added.

The user groups were very diverse given that we are a land of diversity and for it to be a personalized experience for every person, we had to add in all the possible boxes that one might need to tick off.

With trust being the backbone of LoveVivah, we made sure our design reflected the same. Right from the selection of colors to adding features and content to establish trust, we covered every possibility. Being a part of someone finding love forever was a bonus experience!

Tasks Involved

Arjuna

UXD designed a corporate website for Arjuna Naturals as well as their retail ecommerce website – curegarden.in. Arjuna had to reach a global audience and simultaneously establish credibility and also generate leads using their website as the frontline marketing tool.

Expify

Expify is an experiences’ platform where users could share and find great experiences. UXD helped design a responsive website and the design of Android and iOS apps for them.

Expify

An Experiences Platform

Expify.com website design & development

Have you ever wished to swim with the great white sharks in the Pacific? Or trek up the Himalayas and meditate with the Himalayan yogis? Expify is a crowdsourced platform where users share these experiences and curates them for you based on your personality and context. Their simple vision was to enhance every human’s experience of life many folds.

Expify hopes to change the lives of every human being by proactively suggesting and facilitating positive experiences by first figuring out your context. And with that one brief, we at UXD had our task cut out for us! Get the users’ context without making it obvious.

Expify was yet another community building exercise. The site was designed for people that want to give to the community and share the good – unified in their desires, and the website would be common ground for them to do so.

We created for Expify a website that were both exciting and functional, along with it accompanying Android and iOS apps.

Tasks Involved

Giftloop

Giftloop.it is a crowdsourced and curated collection of exquisite gift ideas. We worked with the Giftloop team to help them think through online gifting, tighten up the overall concept/ approach and re-design the user experience of their eCommerce start-up.

Myntra

Usability audit, re-engineering and design of critical screens of myntra.com – one of India’s largest online fashion and lifestyle stores for men, women, and kids. The project was undertaken during the early days when Myntra was still selling printed T-shirts.

Collegify

Collegify is a test prep and admissions assistance company.

Project Type: Website redesign of collegify.com

Service rendered: Information Architecture, Interaction Design, Communication and Visual Design, Front-end Development

Collegify

College Admissions & Test Prep

Design of the Collegify website and an admission assistance portal targeting students applying for graduate programs in foreign universities.

College admission assistance is a competitive business in itself and does not offer much in terms of business differentiation. But Collegify boasts of a team of handpicked young and passionate mentors that have graduated from leading international universities and are perfect for guiding students towards a brighter future.

With a great team already in place, all they needed was a stunning website to convince their users of their expertise. Collegify stood out among the rest because of its fantastic team, stellar track record, and years of experience. We had to make sure their website portrayed all of this and more.

The website and development process included information architecture – an art and science best practiced at UXD, interaction design, communication, and visual design, and front-end development. A color palette of yellow, white, blue, and grey was selected following Collegify’s brand colors. The website had to be unique, memorable and reflect the professionalism and expertise of Collegify.

We designed a website that made Collegify stand out from the competition by clever use of colors, layouts and content. At the end of it all, the team at Collegify spoke of better recall by prospects, better brand image and also a massive increase in leads and conversions.

Tasks Involved

Pennyful

Design of pennyful.com – an ecommerce portal for Deal/ Offers/ Coupons aggregation. UXD was engaged in the Usability Audit, Usability Re-engineering, Visual Experience Design and Front-end Development of the portal with emphasis on overall restructuring, navigation design and visual experience.

Equity Intelligence

Equity Intelligence engaged us to redesign their website with an objective of giving them an image make-over and also give them a ‘Top-of-the-mind’ awareness among the PMS consumers in India. The objective was to differentiate using communication and design in an otherwise undifferentiated space.

Geojit

We helped Geojit redesign their website to take advantage of being the first mover in Online Trading. The objective of the website was to convert data into information and disseminate this information to help online institutional traders as well as retail traders to trade online. It was also to create seamless friction free workflows to buy and sell stocks in real-time.

CGI

UXD was engaged to design a ‘customer visit experience’ for different touchpoints at their client visit center for CGI – a global IT services & consulting major. The project involved creating interactive content for their large projection systems and other interactive touch devices

CGI

IT & business consulting services major

Spatial Design, including interactive content for large projection systems and touch kiosks

UXD was engaged by an Global IT consulting and services firm to design a memorable yet functional experience for their customer visit centres across India. The assignment involved conceiving a delightful experience from entrance to exit for day-long-visits that would involve interaction with diverse teams and also various digital touch points such as large format interactive touch kiosks or interactive projections.

Design of their customer visit center, including working with the interior designers to design the visit experience
Design of interactive content for their large touch surfaces and kiosks
Design of collateral and brand communication related design assets.

Backlit posters for the walk way

Tasks Involved

Spatial & Interior design | Content strategy | Visual Communication Design | Interactive Content Design for Large Touch Panels

Field EZ

FieldEZ is the most Affordable, Flexible and Configurable Field Force Management Software – Ranked #1 as per Capterra, a Gartner company. We designed their website to meet all standard website and online marketing objectives of online brand building.

PeopleHum

Peoplehum is an AI and automation driven Hire to Retire HR software for your Human Resources requirements. As a relatively new comer, the website had to position and differentiate the product while highlighting the value that users needs to see upfront when they are looking for options. The website had to be dynamic, fresh, modern, and approachable.

Mobstac

MobStac was a startup looking for investment. They knew they had got the product right but needed the brand image which could help them take on leading players globally. They had to compete with the (then) big guys for mind space. They had to get the positioning right and differentiate strategically.

Mobstac

Customer Engagement

UXD was hired by MobStac, a progressive technology startup, to revamp and redesign their website to help them position them as well as their unique product/ service in the minds of investors as well as potential customers.

MobStac was a mobile publishing platform, using which one can reach their mobile audience, using both phones and tablets, by delivering one’s website content in a delightful experience on these devices. Mobstac works seamlessly with ones existing CMS so you have no extra work to do.

The Challenge: MobStac was looking for investment. They knew they had got the pitch right but needed the brand image which could help them take on leading players globally. They had to compete with the bigger players for mind space. Furthermore, they had to get the positioning right and differentiate strategically.

The Solution: We had to get the communication right and fast. ‘Create your mobile site in less than 2 minutes’. So no sliders, no flash, just a simple straight forward message. The style and treatment was intentionally different so that Mobstac had a higher recall value

We have had the pleasure of working with UXD from the time we first started MobStac. As a startup company focused on a global market, we needed a website that emanated elegance and a focus on great user experience, and UXD delivered precisely that

Ravi Pratap

CTO, MobStac

The Process: Understand business landscape, client objectives, target audience, etc, plan the communication, design the content needed to meet client objectives, information architecture, communication design, visual design, content creation and development

Tasks Involved

Amagi

Amagi is a global leader in Saas Technology providing end to end cloud managed live and on demand infrastructure for TV and OTT.

‘We are abnormal’ said Amagi and they needed a website design which could communicate this quality in the company.

Amagi

Cloud Television infrastructure

They are the pioneers is cloud technology providing end to edn on-demand video infra for TV and OTT. They wanted a website that looked like no other and had a high recall value.

The power of advertising is unmatched. Almost every new or old brand spends bucketloads of money on marketing and advertising to get their message out into the world and the minds of people. With Amagi, television advertising just became that much easier. Amagi makes TV advertising more affordable with “targetted TV advertising” that allows marketers/local businesses to buy TV ad spots in particular regions in India. This process drastically reduces the costs of advertising and maximizes returns.

When we designed the website, the concept and the value proposition was relatively new and needed to be communicated clearly on the website. Additionally, the website had to curate a selection of local TV channels and ad spots from across the country into one space. Targeted TV advertisements can do great things for a business, and it was up to us to make that message loud and clear.

For the website, we decided to keep the visuals animated, fun, and exciting, just like an ad would be! It was a memorable and impactful site to keep you coming back for more. A usability audit helped us understand how effective the site was for a layman or local business that visited for the first time. After tightening the screws and perfecting the edges, the website was ready to roll. The clients and we were a happy bunch!

Tasks Involved

etable

Etable is a social network for food lovers. The idea was to offer a seamless experience for users to contribute content, rate, review and interact with their friends on etable.in. UXD was engaged to reconceive the experience on etable.in to suit a crowd sourced business model as against a curated one

Online Admissions

Online admissions takes the pain out of applying for school & college admissions by aggregating all schools and college admission forms, documentation and processes into one portal.

Services rendered: Information architecture, Communication and Visual design, Front-and development

Clover Infotech

Clover came to us for an overhaul of their website. The brief was to make it look cleaner and be easier to use.

Services rendered: Website design & development – Information architecture, Communication and Visual design, Development in HTML

Paladion

Paladion’s operations span 5 continents with a multitude of services, products, divisions, and brands. With expanding business, they found it difficult to manage multiple brands across geographical regions and among various teams. We were hired to help them with the clarity needed to take branding related decisions, which in turn had profound implications on their go-to-market strategies.

Peak Voiz

Peak Voiz is VIOP company competing in a very crowded VOIP global market. They needed a site which could do a bit of hard sell and high on recall.

Services rendered: Information architecture, Communication and Visual design, Front-and development

Soliton

Solition is into R&D and consulting for Automation, Measurement and Machine Vision

Project Type: Re-design of their website and CMS development

Services rendered: Communication Strategy, Website Structure, Design & Development in WordPress

Kalaa

KALAA is an “online art marketplace” where artists, art enthusiasts, art buyers, art lovers come together to showcase, get recognition, buy, sell and recommend art. KALAA is more than just a gallery – online or otherwise.

Contact Us, We will assist you

Our client relationships are genuine, transparent & friendly. Do connect if you would like to chat up on your next product milestone & how to get there… faster, cheaper, better.

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In Touch

The Websites We Build Can Build Your Business

Usha Martin

Usha Martin Ltd

Corporate website design for Usha Martin Limited - ushamartin.com

Tasks Involved

Strides Arco

Strides

Corporate website redesign of strides.com for a total brand and image makeover

Tasks Involved

Asksid.ai

Ask Sid

Asksid is a digital shopping assistant helping retail brands sell faster by bringing retail and AI domain expertise together for increased revenue and business efficiency.

Tasks Involved

BIAL

Scrmblr

Jockey

GPS

GPS (Green Power Systems)

We are designing a website which can communicate GPS's unique offerings and patented technologies to institutional audiences who fund and finance these environmental projects

Tasks Involved

eMudra

Edroads

EdRoads

Corporate website design and development

Tasks Involved

Lovevivah

Love Vivah

Website design of lovevivah.com

Tasks Involved

Arjuna

Expify

Expify

Expify.com website design & development

We created for Expify a website that were both exciting and functional, along with it accompanying Android and iOS apps.

Tasks Involved

Giftloop

Myntra

Collegify

Collegify

Design of the Collegify website and an admission assistance portal targeting students applying for graduate programs in foreign universities.

Tasks Involved

Pennyful

Equity Intelligence

Geojit

CGI

CGI

Spatial Design, including interactive content for large projection systems and touch kiosks

Services Offered

Backlit posters for the walk way

Tasks Involved

Field EZ

PeopleHum

Mobstac

Mobstac

UXD was hired by MobStac, a progressive technology startup, to revamp and redesign their website to help them position them as well as their unique product/ service in the minds of investors as well as potential customers.

Tasks Involved

Amagi

Amagi

They are the pioneers is cloud technology providing end to edn on-demand video infra for TV and OTT. They wanted a website that looked like no other and had a high recall value.

Tasks Involved

etable

Online Admissions

Clover Infotech

Paladion

Peak Voiz

Soliton

Kalaa

Contact Us, We will assist you

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PHONE

+919483348010

EMAIL

info@uxdesignlabs.com