Usha Martin Ltd
Manufacturer of wire ropes
Usha Martin is the biggest manufacturer of wire ropes in the World. The Lion’s Gate bridge is one of the structures that hangs on these very ropes. We were approached with the task of creating a corporate website that positioned them as a global player and a trusted partner in the industry. For a company with a complex global operation like Usha Martin, it came with its own set of challenges.
The primary focus from the start of the project was structure – how do we showcase all their products, SBUs, global partnerships to accurately position Usha Martin. The years of existence, their ability to service globally and the positioning of the company as an industry leader had to be the focal point of the website
Together with the client, we agreed on a very simple, design and a monochromatic color palette. We kept the color palette simple and classy with tones of their brand colors – orange, red, and grey, to make the site instantly recognizable.
Every content element used and the layout of each screen was done by a professional information architect, with a keen eye on the content & communication strategy. Creating a website for a company like Usha Martin required us to pay attention to every small aspect of the company, from inception, and then carefully piece it back together to fit into a modern narrative. It needed a modern feel, but also reminiscence of their very proud legacy. The final website was a strategically articulated narrative of every aspect of Usha Martin as a company.
Website Strategy | Communication Strategy | Content Design | Information Architecture | Visual Communication Design | Website Development | Search Engine Optimization