/ About

We are a close-knit, hard-working bunch of user-experience professionals who help companies build better products, applications, and websites.

We work with design & development teams to get the most out of their products & people by combining solid design expertise with intelligent tech & design thinking

We work across industries, domains, and project types.

No two projects are the same. The variables are almost always different. So every project needs a unique process, a different mix of skills, and a different kind of ownership

So we have different folks for different strokes

We are a cross-disciplinary team of business/ product/ information/ interaction/ communication/ interface/ visual & content designers

In a fully remote globally distributed environment

With the availability of amazing talent globally at reasonable price points, we found it difficult to defend a single location onsite model. Today we work with the best across the world as a virtual organization

Centrally anchored by a senior team in Bangalore, India

Every project is managed directly by a senior partner. This means better application of design best practices, effective processes and sound project management with fewer iterations.

Impacting millions by solving real problems using design thinking & design execution

Be it Audit or Design, we do it across most user touch points to ensure consistent omni- channel brand and product experience. We had a long run and one good thing that comes out of this is the opportunities we get.

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So…12+ years and 450 + projects later here’s what we figured…

That User Experience Design Is Not Just About
  • Pixel Perfect UI
  • Arresting Aesthetics
  • Extreme Usability
  • Pretty Screens
  • Fancy Interactions