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Our process delivers

reliable results

while breaking the mold to fuel

innovation

We help companies design, develop and scale their products and businesses – predictably.

Our process delivers

reliable results

while breaking

the mold to fuel

innovation

We help companies design, develop and scale their products and businesses – predictably.
PROCESS

AI changes everything, including the design process

AI-First design revolutionizes product creation by harnessing AI’s unique capabilities to conceive entirely novel solutions, solving user problems in unprecedented ways.​

Generally, all projects progress through five non-linear yet interdependent phases. Though the process mix is unique for each project type and stage on the project.

01.

Discover

01.

Discover

Clarity is the key to achieving faster and better results. Our team collaborates with you, utilizing a series of discovery workshops to identify your business objectives, understand end-user pains thoroughly, and determine how they work together profitably.

Explore > Analyze > Discover
  • The need, niche, problem, and opportunity
  • Idea validation
  • Opportunity evaluation
  • Explorative research
  • Usability audit
  • Heuristic evaluation
  • Competitive analysis
  • Target segments & value propositions
  • MVP & post MVP funding
  • Client Resources Structure

02.

Define

02.

Define

Once we have a thorough understanding of the problem, our focus shifts to crafting a solution that your users will find valuable. In this phase, we generate innovative ideas and evaluate their potential to solve the problem in meaningful and impactful ways.

Solutioning > Define > Plan
  • Design thinking
  • Core problem definition
  • Solutioning
  • Value Proposition Design
  • Business model generation
  • Product market fit analysis
  • User journey mapping
  • Task modelling
  • UX documentation
  • MVP definition
  • Building a narrative
  • Positioning
  • Differentiation
  • Segmentation
  • Targeting

03.

Design

03.

Design

This phase represents the heart of product engineering and design. It encompasses a range of activities, including usability audit and re-engineering, interaction design, zoning, layouts, navigation, user journey mapping, task modeling, wireframing, prototyping, and user testing. Here, we breathe life into the envisioned solution, crafting it with meticulous care to ensure a seamless and delightful user experience.

Ideate > Innovate > Design
  • Interaction design
  • Content design
  • Content creation
  • Messaging, story
  • Information architecture
  • Mind mapping
  • Wireframing
  • Interactive prototyping
  • Micro-moments
  • Micro-interactions
  • Usability re-engineering
  • Visual communication design
  • Design systems
  • Visual language & branding
  • Data visualization & infographics
  • Iconography and style guides
  • UX writing
  • Folksonomy 

04.

Develop

04.

Develop

In the next phase, we face a crucial reality: better UX demands more complex development. At UXD, we have top technology minds, unified design, and development ownership, ensuring more efficient and effective outcomes.
Develop > Test > Ship
  • What to build, build vs buy
  • Open source/ reusable code
  • Third-party web services
  • Technology stack
  • CMS in the case of websites
  • Front-end web, Android, iOS, hybrid development
  • User testing
  • A/B testing
  • Back-end engineering
  • App Store rollout & management
  • Hosting & maintenance

05.

Deploy

05.

Deploy

Design is an iterative process, and it demands continuous improvement. Set aside ego, take responsibility for any errors, and persistently measure and refine. Even if you’ve outsourced design to us, consider hiring an internal UX champion. Strive for nothing less than a 5-star rating from your users.
Measure > Refine > Enhance
  • Measure, measure what?
  • Measurement tools/ apps
  • Continuous usability testing
  • What’s working, what’s not
  • A/B testing
  • Feedback loop management
  • Wishlist management, forums
  • Testing & more testing
  • Enhancements, performance tweaks
  • Maintenance
  • Post MVP product road mapping 

Empowering Your Project at Every Stage

We add value to your project at different stages in its life cycle.

Wherever you are in your project’s journey, we’re here to help. From that initial spark of an idea to launching a solid MVP, refining your product-market fit, or adding exciting new features, we’ve got you covered.

Need better UX/UI? A thorough audit? Support for your next funding round? Or maybe you’re ready to explore how to maximize the use of AI?

Let’s work together to bring your vision to life

LET'S CONNECT

To bring your vision to life.

Partner with us and elevate your product to new heights. Please send us an email at info@uxdesignlabs.com or complete the form to your right to get started.

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