/ Process

Our process is methodical, enabling us to deliver with purpose, yet it remains flexible enough not to impede innovation. We appreciate the value of structured approaches, but we also embrace the art of balancing elements to foster new ideas and encourage out-of-the-box thinking

Generally, all projects progress through five non-linear yet interdependent phases


Explore > Analyze > Discover

Clarity is the key to achieving faster and better results. Our team collaborates with you, utilizing a series of discovery workshops to identify business objectives and understand end-user pains thoroughly.


Solutioning > Define > Plan

Upon gaining a thorough understanding of the problem, our focus shifts to conceiving a solution that will be perceived as valuable by your target persona. This phase involves the inventive process of generating ideas and evaluating their potential to solve the problem in a meaningful and impactful way.


Ideate > Innovate > Design

This phase represents the heart of product engineering and design. It encompasses a range of activities, including usability audit and re-engineering, interaction design, zoning, layouts, navigation, user journey mapping, task modeling, wireframing, prototyping, and user testing. Here, we breathe life into the envisioned solution, crafting it with meticulous care to ensure a seamless and delightful user experience.


Develop > Test > Ship

In the next phase, we face a crucial reality: better UX demands more complex development. At UXD, we have top technology minds, unified design, and development ownership, ensuring more efficient and effective outcomes.


Measure > Refine >Enhance

Design is an iterative process, and it demands continuous improvement. Set aside ego, take responsibility for any errors, and persistently measure and refine. Even if you’ve outsourced design to us, consider hiring an internal UX champion. Strive for nothing less than a 5-star rating from your users.

Wherever you are in your product journey, we are just a call away

We tend to add value to your project at different stages in the life cycle. but needless to say that the earlier on we get involved, the results are more predictable