Cgi
Designing an Immersive Experience for CGI’s customer visitor center in Bangalore, India
**All designs, images, and mock-ups are representational, intended to showcase the designs during the design process, and are not taken from the actual installation or location post-implementation.
Client
CGI Bangalore
Website
www.cgi.com/india/en
Markets
www.cgi.com/india/en
The Company
CGI, a global leader in IT and business process services, sought to create a state-of-the-art experience center to showcase their capabilities and wow international guests. They needed a design partner who could translate their vision into reality, not just through brick and mortar, but through interactive and engaging experiences.
The requirement
Showcase CGI’s innovative capabilities and foster meaningful connections through an immersive, interactive, and environmentally-conscious design.
The requirement
Showcase CGI’s innovative capabilities and foster meaningful connections through an immersive, interactive, and environmentally-conscious design.
This project wasn’t just about creating an experience center; it was about crafting a seamless and immersive journey for every guest, from the moment they land until their departure.
Visitor Journey Touchpoints
Journey Stages: We mapped out the different stages of the guest journey, from pre-arrival to post-departure, identifying key touchpoints and potential pain points at each stage.
01
Pre-Arrival
02
Arrival at Airport
03
The Drive
04
Walkway
05
Entry
06
Meeting Rooms
Understanding the User:
To create a truly exceptional experience, UXD took the time to understand the different types of guests who would be visiting the centre, their profile, information needs, and their expectations.
Key Design Considerations
The entire experience, from pre-arrival to post-visit, was meticulously designed to flow seamlessly, eliminating friction and maximizing engagement.
Cultural Sensitivity:
Content and interactions were tailored to resonate with guests from diverse cultural backgrounds.
Storytelling:
Compelling narratives were woven throughout the experience, showcasing CGI’s human impact and vision for the future.
The entire experience, from pre-arrival to post-visit, was meticulously designed to flow seamlessly, eliminating friction and maximizing engagement.
Accessibility:
All touchpoints were designed with accessibility in mind, ensuring inclusivity for guests with varying abilities.
Technology as a Tool:
Technology was not the focus, but rather a seamless tool to enhance the human experience and facilitate interaction.
Invendes adopted a user-centric approach, meticulously analyzing the needs and expectations of domestic and international guests. We then implemented a multi-pronged strategy, focusing on both physical and digital touchpoints.
Pre-Arrival
Personalized Welcome Packet: Guests received a digital packet containing essential information, a map, and an interactive itinerary, enhancing anticipation and building brand trust.
Arrival & Pick Up
Meet & Greet Service: Friendly and knowledgeable staff greeted guests, ensuring a smooth transition and eliminating any anxieties.
The Drive
Branded Chauffeur Service: Luxury transportation with engaging digital displays showcasing CGI’s achievements and local highlights.
Lobby
A personalized and dynamic welcome screen tailoring content to each guest’s interests and industry.
An interactive walkway with captivating content provided an engaging introduction to CGI’s brand story.
Invendes transcended the boundaries of traditional design, crafting a multi-sensory experience for CGI’s visitors. From the moment they landed to their departure, guests embarked on a journey that blended physical and digital elements, leaving a lasting impression of CGI’s brand story and innovative spirit.
DIGITAL
WALL
Interactive displays, gesture-controlled meeting rooms, and dynamic content tailored to individual profiles ensured an engaging and memorable experience for every guest.
PROJECTION SYSTEMS
State-of-the-art meeting rooms featured gesture-controlled 10-foot projection systems, allowing for dynamic and interactive presentations that captivated audiences.
Meeting Rooms
Each meeting room was equipped with cutting-edge large projection systems. Using intuitive gesture control, guests could navigate 12-foot screens, showcasing CGI’s services and capabilities in an impactful and interactive manner.
Results
Engaged Guests:
The Experience Center received rave reviews from guests, impressed by the seamless integration of physical and digital spaces, and the interactive content that personalized their journey.
Enhanced Brand Perception:
The center effectively communicated CGI’s global reach, industry expertise, and innovative spirit, strengthening their brand perception.
Improved Sales Effectiveness:
The interactive displays and dynamic content facilitated engaging presentations, leading to increased sales effectiveness.
Conclusion:
UXD’s design for CGI’s Experience Centre exemplifies the power of blending spatial design & interactive technology with User Experience Design methods. This project serves as a testament to our ability to craft immersive experiences that captivate audiences, elevate brand perception, and drive business results.
